I don’t know about you, but I’ve always considered online advertising as a necessary nuisance which I’ve become quite adept at ignoring – at least on a conscious level.
Last weekend though, for the first time, I was blown away by the impact of the online advertising on the RadioTimes website. Read the rest of this entry »
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Posted by Howie
A snapshot of a choice encounter whilst taking my eldest (10 years old) to cubs one evening with one of his friends:
My eldest: “You’ll never guess what I found in my Shreddies this morning – a big, thick, curly hair! Eurghh!”
Eldest’s friend: [without a hint of irony or sarcasm] “Yeah, that’ll be from one of the nanas that knitted them.”
My eldest: “Yeah.”
Oh, to be a 10 year old boy again!
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Posted by Howie
Whilst in the States, I checked out the BBC Sport website, to find out the result of the first Ashes Test.
As I hit the site, the first thing which struck me was that it contained loads of advertising. You know you’re in the US of A, when even the good, old British Broadcasting Corporation is looking to monetise its service offering. American Express and Toyota monopolised premium screen real-estate in a manner which would be quite unthinkable in the UK.
It's Just Not Cricket - Screenshot of BBC Sport Website
Back home, any kind of advertising by the BBC is forbidden, as part of its license-fee payer funding model, and public service broadcasting remit. It stretches these rules as far as it can by ‘advertising’ its own programmes, and public service campaigns such as switching to digital. However, any kind of commercial advertising is outlawed. Well not in the US it isn’t.
The second thing which struck me was the picture of Ricky Ponting’s face. The Australian captain’s weary visage betrayed a combination of anguish and disbelief, the Aussies somehow having just allowed England to escape from almost certain defeat to salvage an undeserved draw. Hard luck Ricky, better luck next time, eh? I feel I may live to regret those words.
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Posted by Howie
